GOBankingRates has advertisers. Lots of them. These brands want in on your attention so they pay for it. We accept the compensation through a mix of deals, like standard ad placements or performance fees, which kick in when you actually do something.
You click a link? We get paid.
You submit an application? Paid.
Open an account, fund it? Also paid.
This cash changes things. Specifically, it affects which products you see and where they sit on the page. Placement is for sale. Visibility is too. But here’s the line in the sand. That money doesn’t touch the writing.
Your review stays independent. Your ratings remain yours.
We aren’t a comparison tool.
That’s not a marketing gimmick. It’s a disclaimer. These offers represent a slice of the market, not the whole pie. There are deposits out there, loans, credit products, investments — the list is endless. You’re only seeing what the advertisers show you.
Is that transparent enough?
Probably not for everyone. But it’s honest. The money buys the real estate. Not the opinion. The fine print is the point. We work with the advertisers but we don’t sell out the verdict. You keep that distinction clear, maybe. Or maybe you don’t care
